Permission: Campaign entities

First layer messages allow your organization to create a consent experience whereby end-users can accept, reject, and/or make individual choices on vendors and purposes (or navigate to the privacy manager on the property). 

In this article, we will cover how to create and configure a first layer message on an individual property.

  Note: If your privacy manager satisfies all necessary regulatory requirements, the first layer message is an optional configuration.

However, rather than configuring all the requirements into a privacy manager (which can lead to a very large, not user-friendly privacy manager), Sourcepoint strongly recommends a "dual layer approach" using both the first layer message with a link to the privacy manager.

Create new first layer message

Click Messages on the left-hand panel and select a regulatory regime (GDPR Messages, U.S. Privacy Messages (Legacy), or U.S. Multi-State Privacy Messages).

Click Web/Webview from either subsequent menu.

  Note: When building a message for the GDPR regulatory regime, you will have the option to select either a Web/Webview message for either TCF or Standard.

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Use the property field in the upper right-hand corner to select a property for which you will create a first layer message.


Ensure the First Layer tab is selected and then navigate to + New Message to create a new first layer message.


Use the subsequent page to customize the first layer message for the property and click Create Message when finished. In the following section, we will provide a brief overview of how to navigate the first layer message builder.

​Navigate first layer message builder

  Note: Sourcepoint recommends that you begin the configuration of the first layer message from a template.

In this section, we will cover the basic layout of the first layer message builder and how to customize components.

Configure general settings for the web and mobile first layer message at any time by clicking Home in the breadcrumbs and using the Settings panel on the right-hand side.


Click + in the toolbar panel to add a new component to the builder. To customize the component (or any other component, click the component in the builder and use the Settings panel on the right-hand side to customize the details of that component.

  Note: The first layer message breadcrumbs will enable you to quickly see which component you are currently editing.


To delete a component, highlight the component and click the Delete icon in the toolbar panel.

For additional configuration options, use the Custom CSS editor.


Apply your custom styling by adding the CSS Handle to a component.


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