Permission: Campaign Staging and/or Campaign Public
A campaign's type is a designation assigned by your organization to a campaign being run in either of a property's environments.
Note: Campaign type is only available for organizations utilizing multi-campaign. Click here to learn more.
There can only be a single campaign for each type (GDPR, U.S. Privacy, iOS Tracking, etc.) in a campaign environment. If there is a campaign in the environment with the same type as the incoming campaign, the original campaign will be ended in the environment and replaced with the incoming campaign.
In this table below please find a general description of each campaign type:
| Campaign Type | Description |
| U.S. Privacy Compliance (Legacy) | Designates the message experience in the campaign is designed to collect consent for U.S Privacy regulation like CCPA. |
| U.S. Multi-State Privacy Compliance | Designates the message experience in the campaign is designed to in accordance with the IAB GPP Multi-State Privacy Agreement specification. |
| Custom Messaging | Designates the message experience in the campaign is a custom message. |
| GDPR Compliance | Designates the message experience in the campaign is designed to collect consent for GDPR TCF or GDPR Standard. |
| iOS Tracking Authorization | Designates the message experience in the campaign is designed to request an end-user's consent on their iOS devices. |
| Preferences | Designates the message experience in the campaign is designed to collect the end-user's marketing preferences and communicate that to a connected integration. |
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