Permission: Campaign entities
A scenario allows your organization to define the logic that controls when a messaging experience should be presented to an end-user who visits you property. Sourcepoint's scenario builder is a feature rich and highly customizable area of the platform. Please refer to the following glossaries to inform your configuration process.
Condition glossary
A condition within a scenario is a constraint that must be satisfied before a message can be delivered. In the table below, we detail the various conditions that are available to your organization when building the logic of your scenarios.
| Condition option | Description |
| Geo targeting (Country) |
Target end-users within/outside one or more countries. Condition is determined by the IP address of the end-user. Note: Be aware that the countries selected in the condition must match the countries selected in the Applies scope field when configuring your vendor list. This ensures consent is saved correctly across subdomains in the correct regions. |
| Geo Targeting (US State) | Target end-users within/outside one or more states in the United States. Condition is determined by the IP address of the end-user. |
| Consent Status (GDPR) |
Target end-users who satisfy the selected GDPR Consent Gate option. Click here to learn more about Consent Gates. Note: Only available for GDPR scenarios. Every scenario step which includes a GDPR message will need to include this condition. |
| Consent Status (U.S. Privacy (Legacy)) |
Target end-users who satisfy the selected U.S. Privacy (Legacy) consent gate option. Currently, Sourcepoint supports CCPA regulations within U.S. Privacy (Legacy) regulations. Click here to learn more about Consent Gates. Note: Only available for U.S. Privacy (Legacy) scenarios. |
| Consent Status (U.S. Multi-State Privacy) |
Target end-users who satisfy the selected U.S. Multi-State Privacy consent gate option. Click here to learn more about Consent Gates. Note: Only available for U.S. Multi-State Privacy scenarios. |
| Consent Status (Preferences) |
Target end-users who satisfy the selected Preferences gate option. Click here to learn more about Consent Gates. Note: Only available for Preferences scenarios. |
| Device | Target end-users based on whether they are using desktop or mobile. |
| Key Value Pair Targeting | Target end-users based on a string (passed as a key-value pair). Click here to learn more. |
| Page URL Match | Target end-users based on a specific URL or URL path. Click here for more information. |
| GPC Gate |
Target end-users based on the Global Privacy Control signal from their browser. Click here for more information. Note: Currently available for U.S. Privacy (Legacy) scenarios only. |
| IDFA Gate |
Target end-users who satisfy the selected IDFA Gate option. Click here to learn more about Consent Gates. Note: Only available for iOS Tracking Authorization scenarios. |
Consent gate glossary
A condition within a scenario is a constraint that must be satisfied before a message can be delivered. In this section, we will cover the various options your organization can configure for a GDPR, U.S. Privacy (Legacy), Preferences, or IDFA (iOS tracking message) consent gate condition in the scenario builder.
- GDPR consent gate
- U.S. Multi-State Privacy consent gate
- U.S. Privacy (Legacy) consent gate
- Preferences gate
- IDFA gate
GDPR consent gate
Note: Every scenario step which includes a GDPR message will need to include a GDPR consent gate.
In the table below please find the options for the GDPR consent gate condition:
| GDPR TCF gate option | Description |
| Not Consented to All |
The end-user did not consent to all of the settings. Enables you to ask for consent again. Note: Sourcepoint recommends that if you use this option to also consider utilizing a message delay event within the same step to allow for time between messages. |
| Consented to Any |
The end-user has consented to at least one vendor on the vendor list. Note: This gate option does not cover an event where the end-users consents to all vendors and purposes. |
| Rejected to All | The end-user has rejected all vendors and purposes. |
| Rejected to Any |
The end-user has not consented to at least one of the settings. Using this option, users that have fully consented will not be shown a message. Note: If you would like to message ALL users after making any changes/updates to the vendor list (adding a vendor/purpose), Sourcepoint recommends the vendor list additions and legal basis changes options. |
| Not Rejected to Any | The end-user has not rejected any vendor or purpose. |
| Vendor List Additions |
New vendors have been added to the vendor list since the last time the end-user consented to all vendors on the vendor list. Use this option to request consent for the new vendors. Click here for more information about testing this gate option. Note: Click here to learn about changes to your vendor list that would trigger this setting. |
| Legal Basis Changes |
The end-user previously consented to vendor on the vendor list but the legal basis used by a vendor has since changed (e.g. legitimate interest --> consent) and requires new consent. Click here for more information about testing this gate option. Note: Click here to learn about changes to your vendor list that would trigger this setting. |
| No Action |
The end-user has not interacted with your message. Note: Sourcepoint strongly recommends that this option is included in your scenario for GDPR TCF implementations. This option ensures your message continues to displays for the end-user until they make consent choices. |
U.S. Multi-State Privacy consent gate
In the table below please find the options for the U.S. Multi-State Privacy consent gate condition:
| U.S. Multi-State Privacy consent gate option | Description |
| No Action | The end-user has not interacted with your message. |
| Vendor List Additions |
New vendors have been added to the vendor list since the last time the end-user consented to all vendors on the vendor list. Use this option to request consent for the new vendors. Click here for more information about testing this gate option. Note: Click here to learn about changes to your vendor list that would trigger this setting. |
U.S. Privacy (Legacy) consent gate
In the table below please find the options for the U.S. Privacy (Legacy) consent gate condition:
| U.S. Privacy (Legacy) gate option | Description |
| No Explicit Accept | The end-user has not explicitly accepted the purposes and/or vendors. |
| Not Rejected to Any | The end-user has not explicitly rejected a purpose and/or vendor. |
| No Action | The end-user has not interacted with your message. |
Preferences gate
| Preferences gate option | Description |
| No Action | The end-user has not interacted with your message. |
| Configuration Additions | New categories have been added to the configuration. |
IDFA gate
In the table below please find the options for the IDFA consent gate condition:
| IDFA gate option | Description |
| Unset | End-user has not provided a response to allow or not allow tracking. |
| No | End-user has elected to not allow tracking. |
| Yes | End-user has elected to allow tracking. |
Message delivery glossary
Note: Your organization should include the message delivery event after the condition event in a scenario. By structuring a scenario this way you are building the following logic: If [condition is met] then [deliver a message at this frequency].
Alternatively, for GDPR Standard implementations, your organization can elect to use a message delivery with a frequency cap (e.g. show message every 3 months) without utilizing a condition.
The message options in the scenario builder allow your organization to control the delivery of a message. Configuring the message delivery option entails setting both the frequency and message. In the table below, please find the various frequencies that you can select when configuring your message delivery:
| Message delivery option | Description |
| Show Message Always | If the condition(s) of the scenario are satisfied, always show the message. |
| Show Message Once | If the condition(s) of the scenario are satisfied, should the message once. |
| Message Frequency Cap |
If the condition(s) of the scenario are satisfied, show a message a finite number of times across a set interval of time (e.g. show message every 3600 seconds for a maximum of 4 times). |
| Session Message Number Limits | If the condition(s) of the scenario are satisfied, show a message a finite number of times during an end-user's session. |
Message delay glossary
The time delay event in the scenario builder allows your organization to build in a buffer between messages and is triggered immediately whenever an end-user falls into a particular scenario step.
Note: Time delay events will only trigger the first time and only once whenever an end-user satisfies a scenario step.
In the table below please find the time delay options available in the scenario builder:
| Message delay option | Description |
| Pageviews | If all condition(s) of the scenario are satisfied, delay showing the message for n pageviews. |
| Time |
If all condition(s) of the scenario are satisfied, delay the showing of the message. Note: Please be aware that there can be a ~20 minute variance for the delay that can be noticeable if using a shorter time delay. |
| None | No delay is applied. |
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