GDPR campaign dashboard overview

   Permission: Reporting TCFv2

The GDPR campaign dashboard allows users in your organization with the appropriate access to see how your GDPR TCF consent experience is performing across and within property/properties, and/or property groups.

  Note: Due to a necessary restructuring of data tables to support new metrics in the GDPR campaign dashboard, the report can only provide historical data for your organization beginning on November 9th, 2020.


Generate GDPR campaign dashboard

The GDPR campaign dashboard can be accessed by clicking Reporting on the left-hand panel and selecting GDPR Campaign Dashboard from the subsequent menu.

Screen_Shot_2022-07-12_at_8.45.42_AM.png

Use the provided report criteria panel to add different report criteria to the GDPR campaign dashboard. Click here for more information on how to manage report criteria.

  Note: Users can only generate reports on property or properties to which they have access.

Screen_Shot_2022-07-12_at_8.47.24_AM.png

The GDPR campaign dashboard will automatically repopulate as you add, edit, and delete report criteria. The report can be organized by three key reporting areas: View status, User status, Message actions


View status

When the GDPR campaign dashboard is organized by view status, the report will aggregate the end-user's consent statuses across the total number of new and returning views your selected property/properties received in the configured periodization.

  Note: This reporting area will count every visit to the property/properties in the configured periodization and include repeat visits by the same user. If an end-user visits a property 100 times and changes their consent status 100 times in the configured periodization, it will be counted 100 times according to the status definitions.

3.png

Statuses that can be reported on and visualized for views include:

Term Description
Total Views Total number of views for the selected properties in the configured periodization.
Full Opt-In Views where the end-user fully opted-in for all purposes and vendors in the most current vendor list.
Legitimate Interest Only Views from users who have not given consent but allow processing based on legitimate interest. 
Reject All Views where the end-user rejected data processing for all purposes and vendors.
Previously Full Opt-in (Opt-in Update Needed) Views where the user had previously fully opted-in to all vendors and purposes but have not opted-in to all of the vendors and purposes in the current vendor list. These users may be eligible to receive a re-consent experience.
Other

Views where users made choices in the privacy manager on individual vendors or purposes.

  Note: For organizations who do not utilize legitimate interest in their vendor list, this metric also includes bounces (i.e. views from users who visited the site, received a message, but did not take an action or revisit the property on that day).


User status

When the GDPR campaign dashboard is organized by user status, the report will aggregate the end-user's consent status across the total number of unique end-users who visited your selected property/properties received in the configured periodization.

  Note: This reporting area will count only unique end-users to the property/properties in the configured periodization. If an end-user visits a property 100 times and edits their consent status 100 times in the configured periodization, only the end-user's latest consent status will be counted.

4.png

Statuses that can be reported on and visualized for unique end-users include:

Term Description
Total Users

Total number of users for the selected properties in the configured periodization.

Full Opt-In Users who fully opted-in for all purposes and vendors.
Legitimate Interest Only Users who have not consented but are allowing processing of data only on the basis of legitimate interest. 
Reject All Users who rejected all purposes and vendors.
Previously Full Opt-in (Opt-in Update Needed) Users who opted-in to all vendors and purposes in the past, but not all of the vendors and purposes in the current vendor list for the properties selected.
Other

Users who provided made choices in the privacy manager on individual vendors or purposes.

  Note: For organizations who do not utilize legitimate interest in their vendor list, this metric also includes bounces (i.e. views from users who visited the site, received a message, but did not take an action or revisit the property on that day).


Message actions

When the GDPR campaign dashboard is organized by message actions, the report will aggregate the actions taken by an end-user who was presented with your consent experience for your selected property/properties in the configured periodization. Use this reporting area to understand how end-users are actioning upon your consent experience.

5.png

Metrics that can be reported on and visualized for unique end-users include:

Term Description
Total Users

Number of users who visited the selected properties in the configured periodization.

Messaged Users Users who visited the selected properties in the configured periodization and received a message.
Full Opt-in Users who opted-in to all vendors and purposes after seeing a message.
Legitimate Interest Only Users who, after seeing a message, did not consent to any purposes or vendors and allowed processing of their data for legitimate interest only.
Reject All Users who rejected all vendors and purposes after seeing a consent message.
Bounces Users that came to the site, received a message, but did not make an action or revisit the site in that day.
Other Users who provided made choices in the Privacy Manager on individual vendors or purposes
Was this article helpful?
0 out of 0 found this helpful