Prebid

Prebid is a header bidding platform that can pass down consent preferences to bidders/vendors for the following regulatory frameworks: GDPR, U.S. Privacy (Legacy), and U.S. Multi-State Privacy. In this article, we will cover steps and resources in Prebid to support the integration.

• Customize and download Prebid build
• Configure consent management modules

Customize and download Prebid build

Ensure that your Prebid build includes the necessary consent management modules for your regulatory framework. The following consent management modules (among others) are selected by default when creating a new Prebid build:

• Consent Management - GDPR
• Consent Management - GPP
• Consent Management - US Privacy

The Prebid build can be customized and downloaded from the link below:

Customize and download Prebid build

Configure consent management modules

Once your customized Prebid build is downloaded, you will need to configure each consent management module according to your business needs. We strongly encourage you to review and familiarize yourself with Prebid's documentation for each consent management module.

//Example only
var pbjs = pbjs || {};
pbjs.que = pbjs.que || [];
pbjs.que.push(function() {
  pbjs.setConfig({
    consentManagement: {
      gdpr: {
        cmpApi: 'iab',
        timeout: 8000,
        defaultGdprScope: true
      }
    }
  });
});      
    

//Example only
var pbjs = pbjs || {};
pbjs.que = pbjs.que || [];
pbjs.que.push(function() {
   pbjs.setConfig({
     consentManagement: {
       gpp: {
         cmpApi: 'iab',
         timeout: 8000
       }
     }
   });
});      
    

//Example only
var pbjs = pbjs || {};
pbjs.que = pbjs.que || [];
pbjs.que.push(function() {
  pbjs.setConfig({
    consentManagement: {
      usp: {
       cmpApi: 'iab',
       timeout: 0 // US Privacy timeout 100ms
      }
    }
  });
});