Google Consent Mode 2.0 ensures that Google vendors on your property comply with an end-user's consent choices for purposes (called consent checks) defined by Google. When a website visitor or app user indicates their consent choices, tags with consent checks adjust their behavior, and user consent choices are preserved across their interaction with the website.

  Note: Be advised that Google Consent Mode 2.0 only impacts your organizations if you use one or more of the following Google products:

  • Google Ads
  • Google Analytics
  • Search Ads 360
  • Campaign Manager 360
  • Display & Video 360

Google consent checks

Google Consent Mode 2.0 includes the following Google defined consent checks:

Consent check Values Description
ad_storage granted | denied Enables storage (such as cookies) related to advertising.
analytics_storage granted | denied Enables storage (such as cookies) related to analytics (e.g. visit duration).
ad_user_data granted | denied Set to granted when end-user has consented to have their data shared with Google. 
ad_personalization granted | denied Set to granted when the user has consented to have their data shared with Google for the purposes of ad personalization.

Sourcepoint implementation resources

We provide a variety of ways to implement Google Consent Mode 2.0 which depends on factors such as regulatory frameworks, platform, etc... Please refer to our documentation below to understand these workflows in accordance with your needs:

Additionally, for organizations who are interested in utilizing Sourcepoint's Google Tag Manager template to implement Google Consent Mode 2.0, the information can be found in the repository below:


Google resources

Below are some additional resources published by Google that maybe helpful for you organization when implementing Google Consent Mode 2.0

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