When creating a U.S. Multi-State Privacy vendor list, you will be asked to select a framework for that vendor list. The two frameworks that can be selected are: Standard or National. In this article, we will briefly review the differences between each framework.
Standard
The standard framework for U.S. Multi-State Privacy vendor lists does not adhere to an external specification like the IAB. A vendor list utilizing the standard framework will allow you to collect end-user consent for custom choices defined by your organization.
Resources
Follow the links below for more information on configuring a U.S. Multi-State Privacy (Standard) vendor list:
National
The national framework for U.S. Multi-State Privacy vendor lists will set national privacy strings to support the National Approach as defined in the IAB Multi-State Privacy Agreement (MSPA). That is, Sourcepoint will utilize the national section when encoding the gppString
to communicate consent choices regarding data processing activities for end-users located in your designated states/regions.
Resources
Follow the links below for more information on configuring a U.S. Multi-State Privacy (National) vendor list:
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