GDPR TCF was designed by the IAB to give the user more control over how their data is being used and how they can grant consent. In addition to the 11 IAB purposes, your organization can also enable consent collection for IAB special features that the vendor has registered with the IAB. In this article, we will cover the following regarding IAB special features:
Overview
According to the IAB definition, a special feature is:
"...one of the features of processing personal data used by participants in the Framework that are defined in the Policies or the Specifications used in pursuit of one or several Purposes for which the user is given the choice to opt-in separately from the choice afforded regarding the Purposes which they support."
The IAB has defined two special features for which a vendor can register. These special features are as follows:
| No. | Name | User-friendly text |
| 1 | Use precise geolocation data | With your acceptance, your precise location (within a radius of less than 500 metres) may be used in support of the purposes explained in this notice. |
| 2 | Actively scan device characteristics for identification | With your acceptance, certain characteristics specific to your device might be requested and used to distinguish it from other devices (such as the installed fonts or plugins, the resolution of your screen) in support of the purposes explained in this notice. |
For more information on the vendor guidance provided by the IAB when registering for special features, please visit the IAB policies.
Vendor IAB special features registration
Your organization can view the IAB special features registration for vendors on your vendor list by selecting an IAB vendor from your GDPR TCF vendor list.
From the Details tab of the Vendor Details modal, navigate down the modal to view the IAB vendor's purpose, special purpose, and special features registrations.
Enable IAB special features in vendor list
To enable consent collection for IAB special features, navigate to your GDPR TCF vendor list and click the Manage IAB Special Features button.
From the subsequent modal, select the IAB special features for which you wish to collect consent. Click Apply Change to IAB Special Features when finished.
Click Save to confirm the edit.
If you have any vendors on your GDPR TCF vendor list that have registered for IAB special features, your privacy manager will include an additional consent toggle for each special feature. Expanding the special feature in your privacy manager will list the vendors that have registered for the special feature.
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