Permission: Regulation Settings - USNat

Opt in hooks allow you to set up custom actions for a vendor or privacy choice within a vendor list. An opt in hook is eligible to be fired if the vendor or privacy choice has been opted into by the end-user. In this article, we will cover the following in regards to opt in hooks:

To start, navigate to a U.S. Multi-State Privacy vendor list by selecting Vendor Management from the left-hand rail and clicking U.S. Multi-State Privacy from the menu. 

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Select a U.S. Multi-State Privacy vendor list on the subsequent page.

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Navigate to the Opt In/Opt Out Hooks tab and select whether to configure a hook for a Vendor or a Privacy Choice from the page. 

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Overview

In this section we will review the key aspects of opt in hooks that can be configured for a vendor and/or privacy choice.

Field Description
Geolocation

Utilize the provided logic statement to target to or away from specific geographic regions.

 Examples

To only fire the opt in hook in Utah, you would set the action to fire IN Utah.
To fire the opt in hook everywhere else besides the Utah, you would set the action to fire NOT IN Utah.

User has changed state

Prevents the hook from being triggered on the default state of the user.

When checked, the opt in hook will only trigger when the end-user has changed their state on the vendor or privacy choice (i.e. from opted in to opted out).

Custom JS

One of four implementation types that can be used when creating a opt in hook. 

Use the provided field to fire any input code.The code can reference any globally scoped function or variable that exists on the site's page. These functions and variables will likely need to be referenced from the window object.

Google Tag Manager

One of four implementation types that can be used when creating a opt in hook. 

Allows you to trigger a custom event that has been configured in Google Tag Manager upon the end-user opting into the vendor or privacy choice. Click here for more information.

Inline URL

One of four implementation types that can be used when creating a opt in hook. 

Allows you to fire a pixel when an end-user opts into a vendor or privacy choice. In cases where a SSP or DSP pixel should only be fired based upon an end-user's opt in state, the pixel can be trafficked here and fired. 

Cookies

One of four implementation types that can be used when creating a opt in hook. 

Allows you to set cookies (including the name, value, domain, and expiration)


Add opt in hook

Click + Add Hook.

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Select a vendor or privacy choice from the provided dropdown menu in the subsequent modal. 

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Select the Opt In Hooks tab and configure the opt in hook.

Click Apply changes when finished. Click here to learn more about each aspect of the configuration modal. 

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The opt in hook will be added to your vendor list and added to the table on the Vendor or Privacy Choice tab. 

Click Save in the vendor list builder to confirm the addition. 

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Imported opt in hooks

When configuring the vendors on your U.S. Multi-State Privacy vendor list, your organization is given an option to import vendors from an existing vendor list. In addition those imported vendors, you can also import any consent actions configured for those vendors as opt in hooks for your U.S. Multi-State Privacy vendor list.

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If your organization decides to import consent actions alongside vendors from another vendor list, the consent actions will automatically appear in the table for Vendors in the Opt In/Opt Out Hooks tab. 

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Once imported, your organization can edit or delete the opt in hook from the U.S. Multi-State Privacy vendor list builder. 

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