Permission: Campaign entities
A partition set allows your organization to divide end-users who visit a property into one or more distinct partitions (groupings) who can receive different messaging scenarios. By utilizing a partition set, you can A/B test different scenarios on property visitors and/or manage a controlled rollout of your messaging experience. In this article, we will cover how partition sets are divided (bucket start/end) and use cases for partition sets.
The message scenario that is shown to your end-user is determined by the Sourcepoint messaging library running on the property the end-user visits. Your organization can determine what percentage of end-users are shown each message.
In the example below two messages have been created with different themes. Your organization should set each partition to a message and a scenario. The PARTITION % is the percentage of end-users who are shown a particular message.
Note: A partition set is a collection of partitions with a total partition size is 100%.
|Name||The partition of the name assigned by your organization|
|Partition %||The percentage of end-users shown a specific message|
|Scenario||The scenario connected to the message|
Use Case - A/B testing
Partition sets can be used to A/B test messaging experiences where a percentage of users are shown one message experience and another percentage of users are shown a different experience. This requires that your organization sets as many scenarios as you have partitions.
For example, your organization wishes to test two different first layer message designs and find the design more successful in converting end-users to accept tracking.
In the example below, the partition set has two partitions: Group A and Group B. Group A users will be representing 50% of users. Group B users will be assigned to the other 50% of users. Group A users will experience scenario VisitDenmark - LightBackgroundRedText and Group B users experience scenario VisitDenmark - BlueBackgroundLightText. Scenario performance can be measured using Sourcepoint reporting to inform your strategy moving forward.
Use Case - Controlled Rollouts
Partition sets can also be used to control the percentage of users being exposed to a new messaging experience. For example, if you would only like 25% of your users to experience a messaging scenario, you can create a partition set with a single partition to only show the message to a small group of users.