Web metrics glossary

In the table below, please find a list of compliance web metrics that can be evaluated for on your web properties:

Web metric	Description
Vendors after opt out	Designed for U.S. Privacy scans and is the number of vendors firing after an opt out from targeting advertising on the selected properties for the selected date and U.S. States.
Disclosed vendors	The number of vendors disclosed via your CMP on the properties in a given periodization.
Non-disclosed vendors observed	The number of vendors found (per scan) that were not disclosed via your CMP on the properties in a given periodization.
Vendors triggered prior to consent	The number of vendors that were observed on the properties before an end-user made a consent choice via your CMP in a given periodization.
Cookies with long lifespans	The number of dropped cookies observed on the properties who have lifespans longer than 13 months.
Possible fingerprinting	The number of vendors that were observed on the properties who use data that could potentially be used for fingerprinting in a given periodization.
Data leaving the EEA	The number of vendors that were observed on the properties who have servers outside of the EEA.
All cookies found	Reveals all of the cookies that were set on the selected properties for the selected date ranges and regions.