App metric details: Vendors after opt out

The Vendors after opt out metric is designed for U.S. Privacy scans and allows your organization to view vendors that Sourcepoint has observed firing after an opt out from targeting advertising on the selected app properties for the selected date and U.S. States.

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  Note: This metric should help you determine whether you should take action to remove or contact these vendors; however, we also recommend taking into consideration whether the vendor may be permitted to process personal data even after an opt out (e.g., if the vendor meets the requirements of a “service provider” or a “processor” under applicable law). Firing after opt out from targeted advertising does not mean that the vendor is accessing information, however the recommendation is to scrutinize those that do this in line with regulatory guidelines.

The detailed breakdown table lists vendor details that were observed on your app properties and who were triggered after an end-user made a choice to opt out of targeted advertising. Please refer to the table below for definitions for each vendor detail in the table.

Vendor detail Description
Vendor Name Name of observed vendor on your app property(ies) who was triggered after an opt-out of targeted advertising.
Vendor Status Click here for more information.
Vendor Categorization

Categorization is provided by Sourcepoint after rigorous and careful research into the vendor's data practices by reviewing the vendor's privacy policy with regards to the particular cookie or technology.

If triggered vendor belongs to more than a single technology category, click the number in the cell to view all categories.

Prevalence  The prevalence of the triggered vendor across the selected app properties.
First Seen The first date within your periodization where the triggered vendor was observed on your app property(ies).
Last Seen The last date within your periodization where the triggered vendor was observed on your app property(ies).
Privacy Policy Link A link to the vendor's privacy policy.

  Note: Filter the table by different headers by selecting the filter icon from a vendor detail header and apply filters via the dropdown menu. Click OK to apply the filters.

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