Your organization's Sourcepoint account comes pre-populated with selectable vendors that you can subsequently add too your own Vendor Lists. These vendors are organized into the following groups:

In this section, we will provide a brief overview of how vendors make it into these pre-populated lists.

  Note: The vendor groupings available for a vendor list are determined by the regulatory framework. We will indicate which regulatory frameworks are applicable for each grouping. 


IAB vendors

Whenever a vendor registers with the IAB, they declare their list of purposes (and legal bases), features, special purposes, and special features that they support. These declarations are published into a registry called the Global Vendor List (GVL) and is sent to all consent management platforms (CMPs) like Sourcepoint.

The GVL includes all registered and authorized third-party vendors who can be assigned by publishers to process user data, access users' devices, and use the data stored on those devices for specific purposes.

Sourcepoint uses the IAB provided GVL to populate vendors and legal bases in the IAB vendor group. When adding a vendor to a vendor list in Sourcepoint, we will automatically set the vendor's legal basis selections as per the GVL.

  Note: Vendors in the IAB vendors group can be selected for the following regulatory frameworks:

  • GDPR TCF
  • CCPA

Custom vendors

Vendors who are not included in the IAB's GVL group or the custom ATP vendor group, are considered custom vendors. These vendors are either manually added to Sourcepoint at your organization's request or can be automatically added through Sourcepoint's vendor scanning and categorization feature.

Vendors selected from the custom vendor category will need to have their legal basis selections manually configured.

  Note: Vendors in the custom vendors group can be selected for the following regulatory frameworks:

  • GDPR TCF
  • GDPR Standard
  • CCPA

Custom ATP vendors (Google)

The custom ATP vendors group houses Google Ad Technology Providers. These vendors do not necessarily adhere to the IAB framework (although they can) and rather undergo Google's Ad Manager certification. Vendors are added to the custom ATP vendor group periodically.

  Note: Vendors in the custom vendors group can be selected for the following regulatory frameworks:

  • GDPR TCF
  • GDPR Standard
  • CCPA
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