Vendor overview

Your organization's Sourcepoint account comes pre-populated with selectable vendors that you can subsequently add too your own Vendor Lists. These vendors are organized into the following groups:

• IAB vendors
• Custom vendors
• Custom ATP vendors

In this section, we will provide a brief overview of how vendors make it into these pre-populated lists.

IAB vendors

Whenever a vendor registers with the IAB, they declare their list of purposes (and legal bases), features, special purposes, and special features that they support. These declarations are published into a registry called the Global Vendor List (GVL) and is sent to all consent management platforms (CMPs) like Sourcepoint.

The GVL includes all registered and authorized third-party vendors who can be assigned by publishers to process user data, access users' devices, and use the data stored on those devices for specific purposes.

Sourcepoint uses the IAB provided GVL to populate vendors and legal bases in the IAB vendor group. When adding a vendor to a vendor list in Sourcepoint, we will automatically set the vendor's legal basis selections as per the GVL.

Custom vendors

Vendors who are not included in the IAB's GVL group or the custom ATP vendor group, are considered custom vendors. 

Vendors selected from the custom vendor category will need to have their legal basis selections manually configured.

Custom ATP vendors (Google)

The custom ATP vendors group houses Google Ad Technology Providers. These vendors do not necessarily adhere to the IAB framework (although they can) and rather undergo Google's Ad Manager certification. Vendors are added to the custom ATP vendor group periodically.