Permission: Campaign entities

In this article, we will cover how to dynamically present translations of your OTT/CTV message to end-users based on their default language settings.


OTT/CTV message language settings

To start, navigate to or create an OTT/CTV message on a property. In this article, we will use a GDPR TCF OTT/CTV message but the following instructions are applicable to the following regulatory frameworks:

  • GDPR TCF
  • U.S. Privacy

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From the Home view of the OTT/CTV message builder, navigate to the Settings panel on the right-hand side and expand the Language accordion.

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Field Description
Default Language

Defines the language that will appear by default for your end-users. That is, if the end-user's browser default language is not supported and a language translation is not provided, the end-user will see all content in your default language.

Use the provided dropdown menu to select your default language for the message.

Supporting Language

Allows you to add all the languages you plan to support with your uploaded translations.

  Note: Ensure that your default language is also added to the Supporting Language field.

Use Browser Default Toggle this feature ON in order to have the message dynamically surface the appropriate translations based on an end-user's default browser language.

 

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Provide translation to components

With the language settings for the message configured, your organization can now upload translations for each text component (and components with text fields such as buttons).

  Note: Generally, IAB specific components will have translations automatically supplied by the IAB (i.e. your organization will not need to provide your own translations). The exceptions are as follows:

  • Custom stacks/purposes (provided by your organization via the Vendor List)
  • TCF v2.1 cookie duration text (provided by Sourcepoint in limited languages)

Please click here for advice on checking provided vs non-provided translations.

Uploading a translation for any text will follow the same process:

  1. Click the component and expand the Content accordion in the Settings pane.
  2. Select a supported language from the Language field.
  3. Input the translation of the text in the Text field.
  4. Repeat as necessary for other supported languages.

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Continue translating every text component into the supported languages. 

Your organization can save your progress along the way. Upon each Save attempt, Sourcepoint will inform of you of missing translations required for your text and button components.

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(Optional) Test OTT/CTV message translations for GDPR TCF

Generally, IAB specific components will have translations automatically supplied by the IAB (i.e. your organization will not need to provide your own translations). Two notable exceptions are:

  • Custom stacks/purposes (provided by your organization via the vendor list)
  • TCF v2.1 cookie duration text (provided by Sourcepoint in limited languages)

We suggest that once translations are uploaded for all text elements in your message that you change your browser language to the supported language and refresh your message. The dynamic language support will be triggered and the vendor list elements will be displayed with the IAB supplied translations.

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