Permission: Regulation Settings - USNat

The message sentiment setting in your U.S. Multi-State Privacy vendor list defines the default state and behavior of the toggles an end-user can use to opt in or out of a privacy choice. In this article, we will explore how changing the message sentiment for an opt in privacy choice and opt out privacy choice changes the behavior of the toggle and subsequently, fields within the relevant section within the MSPS.


Message sentiment for opt in privacy choices

The IAB has defined Processing of Sensitive Personal Information (which contains 12 distinct and selectable categories of sensitive data) as an opt in privacy choice. An end-user will have to explicitly opt into the privacy choice. 

Message Sentiment Default Toggle State Toggle State OFF Toggle State ON
Affirmative OFF Opted Out Opted In
Negative ON Opted In Opted Out

See the tabs below for more details on how the message sentiment impacts the behavior of the toggle:

Affirmative Negative

When the message sentiment for an opt in privacy choice is set to Affirmative, the text accompanying the privacy choice directs the end-user to enable the toggle in order to allow the processing of sensitive personal information

Example: Opt into the processing of my sensitive personal information

The toggle for the privacy choice will be OFF by default. While in the default state for the privacy choice (OFF), the SensitiveDataProcessing field of the relevant section in the MSPS will return 1 (Opted out) for all configured sensitive data processing categories.

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If the end-user opts into the privacy choice (ON), the SensitiveDataProcessing field of the relevant section in the MSPS will return 2 (Opted In) for all configured sensitive data processing categories.

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Message sentiment for opt out privacy choices

The IAB has defined Sharing of Personal Information / Targeted Advertising and Sale of Personal Information as opt out privacy choices (which can be listed separately or combined into a single privacy choice). An end-user will have to explicitly opt out of the privacy choice.

Message Sentiment Default Toggle State Toggle State OFF Toggle State ON
Negative OFF Opted In/Did Not Opt out Opted Out
Affirmative ON Opted Out Opted In/Did Not Opt Out

See the tabs below below for more details on how the message sentiment impacts the behavior of the toggle:

Negative Affirmative

When the message sentiment for an opt out privacy choice is set to Negative, the text accompanying the privacy choice directs the end-user to enable the toggle in order to indicate they do not want their personal information information to be sold or shared.

Example: Do not sell or share my personal information / opt out of targeted advertising (If you select On you are asking us not to sell or share your personal information and opting out of targeted advertising)

The toggle for the privacy choice will be OFF by default. While in the default state for the privacy choice (OFF), the SaleOptOut and SharingOptOut field of the relevant section in the MSPS will return 2 (Did Not Opt Out).

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If the end-user opts out of the privacy choice by enabling the toggle (ON), the SaleOptOut and SharingOptOut field of the relevant section in the MSPS will return 1 (Opted Out).

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Edit message sentiment for privacy choice

Click Vendor Management from the left-hand rail and select U.S. Multi-State Privacy from the menu. 

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Select an existing vendor list on the subsequent page.

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Click the Language & Translations tab and select Choice Text on the subsequent page. 

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Select a privacy choice and use the Message Sentiment dropdown menu to select either Negative or Affirmative. Update the default copy and any translations if necessary. 

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