Privacy choice expiration (U.S. Multi-State Privacy)

   Permission: Regulation Settings - USNat

When a user visits one of your properties the state of their privacy choices (e.g. opted in, opted out) is stored within a cookie for reference on future visits. Your organization can set the expiration of this cookie via the Privacy Choice Expiration.

Navigate to a U.S. Multi-State Privacy vendor list by selecting Vendor Management from the left-hand rail and clicking U.S. Multi-State Privacy from the menu. 

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Select a U.S. Multi-State Privacy vendor list on the subsequent page.

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Click the Privacy Choices tab and navigate to the Privacy Choice Expiration section.

Input the expiration date for the privacy choice cookie (up to 365 days). 

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  Note: If the user clears their cookies or if the cookie expires and the user makes a subsequent visit to the property they will be deemed a new user, and therefore their privacy choices will return to the default state.

For this reason we suggest a longer time frame for the cookie expiration in order to continue honoring the users choices. Most browsers set a limit on max cookie lifetime to 1 year (365 days) which is why this is the max lifetime.


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